What to know before working with local influencers

Before you dive headfirst into a collaboration with local influencers, it’s essential to keep a few key things in mind. Influencers can be a powerful asset for your brand, but like any partnership, there’s some groundwork to be done to ensure a successful campaign. Here are the top things you need to know:

1. Know Their Rates

Not all influencers are created equal, and neither are their price tags. Rates can vary significantly depending on their follower count, engagement rate, content quality, and niche. Some charge per post, while others might offer packages for a series of collaborations or long-term partnerships. It’s crucial to discuss rates upfront to avoid surprises later. You don’t want to fall in love with their content only to find out their rates are outside of your budget!

2. Check Their Audience Fit

A big follower count is impressive, sure. But are those followers your potential customers? The key to influencer marketing isn’t just getting more eyes on your product—it’s about getting the right eyes. Take a deep dive into an influencer’s audience demographics: age, location, interests, and even engagement habits. If their followers align with your target market, you’re in business. If not, you might end up wasting time and money on an audience that just doesn’t care.

3. Content is King

Let’s be real—if an influencer’s content doesn’t align with your brand, it’s not going to feel authentic, and audiences will sniff that out in a heartbeat. Look at how they’ve promoted other products. Are they creating high-quality, engaging content, or are they just pushing products like they’re on an assembly line? You want someone whose style and voice mesh with your brand, not someone who throws up a stock image and a half-hearted caption.

4. Dependability Matters

Influencers are often creative freelancers, and while many are professionals, some may not treat their brand partnerships with the level of responsibility you’d expect. Do they deliver content on time? Do they stick to the brief? Have they flaked on other campaigns? It’s important to vet them thoroughly. An unreliable influencer can do more harm than good, leaving you scrambling for content or pushing back your campaign deadlines.

5. Measure Their Success

Before you sign on the dotted line, make sure you’ve discussed how success will be measured. Do they offer insights on engagement, impressions, and conversions? Or will you be left wondering how your campaign actually performed? Set clear expectations for tracking and reporting to ensure you’re getting a return on your investment.

How Local Creator Studio Makes It Easy

Sound like a lot of legwork? That’s where Local Creator Studio comes in. Our Exclusive Influencer Event Package takes the stress out of influencer collaborations by handling all these details for you. We set the scene with food/drinks if necessary, coordinate rates, vet influencer fit, manage content production, and ensure timely delivery, all while helping you measure the success of your campaign. It’s influencer marketing, minus the headache, so you can focus on what matters most: growing your brand.

With Local Creator Studio, you’re not just booking influencers—you’re booking peace of mind. Contact us today to learn more!